Greenridge Business Systems

Greenridge Business Systems
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FOCALPOINT CMS Lottery Edition
 

 

FOCALPOINT CMS LOTTERY EDITION  

Making Lottery Websites more EFFECTIVE

Read the FocalPoint Lottery Edition Data Sheet



Lottery Organizations are increasingly looking to the Internet to deal with slowing ticket sales and to better service their exisiting and potential consumers. Game promotion, how to play information, and games subscription are all tactics being considered by State Lotteries to increase sales and decrease the cost of customer service. To help State Lottery organizations implement these approaches, Greenridge's FOCALPOINT Lottery Edition (LE) provides both a powerful website content management system and Lottery specific online applications.  State Lottery organizations now have a tool to implement a fast, market-oriented external message to a wider variety of constituents. aesthetics of an Internet site play a major role in making customers feel comfortable and confident about purchasing Lottery products. With the millions of Web sites on the Internet, it is important to convey a message of professionalism while keeping the website a 'fun place' to visit from which consumers will want to visit longer and more often.

Key Features:
The aesthetics of an Internet site play a major role in making customers feel comfortable and confident about purchasing Lottery products. With the millions of Web sites on the Internet, it is important to convey a message of professionalism while keeping the website a 'fun place' to visit from which consumers will want to visit longer and more often.

 

Online Content Management:
Using FOCALPOINT's extremely user-friendly page editor, your staff will be able to easily and quickly create, maintain, and manage website content. The editor works in a very similar way to Microsoft Word, so very little training is required. 

   

Winning Results Management Tool:
The number one reason people will first visit your site is to find winning numbers from the various games. Winning results need to be easy to find and up to date. The Winning Results Management Tool provides this by connecting to back-end games systems and standardized feeds to retrieve verified information 'real time'. This tool also allows for archived winning results.  By archiving the winning results online, Lottery can lower administrative costs by reducing the number of consumer call-ins for winning numbers from past draws.

   
Games Promotion and Management Tools:
Fresh website content encourages return customers. The FOCALPOINT LE built website provides the potential to promote new products and provide existing gaming information.
   

Players Club (VIP Members) Management Tool:
This feature allows users to register online for emailed Jackpot alerts, online contests, online messages, and other services that your VIP members deserve.

   

Marketing Management Tool:
FOCALPOINT LE provides the Lottery administrators with access to marketing research information.  Each online registrant provides the required information as determined by the Lottery.   The Online Forms module allows Lottery staff to create questions to be added dynamically to the website registration without the need for HTML coding.  Lottery staff has the ability to perform advanced member searches within the Player Advanced Search module.  Once a targeted search has been performed, the search results can be added to a filter or group for targeting email or online messaging campaigns.

   

Subscription Management Tool: 
This feature allows users to sign up for lottery game playing subscriptions.  The module also includes an administrative back end for Lottery staff to run reports on new, modified, and change of address subscriptions.

To find out more information, please give us a call at 1-877-435-7473
or e-mail us at info@greenridge.ca



 

 

 


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